Traditional client listening is sluggish
Marketing & BD teams are looking for insights that can help them create a stand-out brand, improve pitch effectiveness, nurture relationships and ultimately win more work for the firm.
But the seasonal and siloed nature of traditional client listening is leaving crucial blindspots and forcing them to rely on 'old news'.
To make things harder, Marketing & BD teams are busy places with multiple priorities pulling the team in different directions. They don't have time to manually create reports, so they need insights and evidence that are up to date and easy to find.
MyCustomerLens has been incredibly helpful with the implementation of our client feedback strategy. Paul has also provided thoughtful consultation services and we look forward to continuing to work with Paul and team!
Laurence Cheney
Head of Global Marketing Operations at Murgitroyd
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